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Title details for Ogilvy on Advertising by David Ogilvy - Available

Ogilvy on Advertising

by David Ogilvy
ebook
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English