British GQ

GQ is the greatest magazine around, the men’s magazine with an IQ. Whether it’s fashion, sport, health, humour, politics or music, GQ covers it all with intelligence and imagination.

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British GQ

A Paean to Taking the L • ONCE UPON A TIME, in the dark ages before every celebrity memoir had a trauma chapter, I hit a bout of what I eventually learned was clinical depression. It crawled onto my back and hung from my shoulders like a rucksack full of dumbbells.

25 Menswear Picks for a Beautiful, Bountiful Spring • Forget bouldering and crowded run clubs – gardening has emerged as the chillest spring pursuit. Once you’ve locked in the allotment, the menswear harvest is next – and flower-grower Alfie Nickerson plots the path.

Big- Ticket Bags

Inside the GQ and Paul Smith Academy for the Fashionably Gifted • At the newly minted Fashion Residency, a joint operation is reigniting London’s rightful place as the cradle of design talent – and six ascendant brands are benefiting from free studio space and mentorship from the big man himself.

The Omega That Bond Built • For 30 years, Omega has been 007’s watch of choice. Now, with a new Seamaster, the Swiss maker is letting some of that superspy allure spill over into its main line.

The Dutiful Method of Cosmo Jarvis • Shōgun’s awards-season sweep has suddenly presented the British actor with the opportunities most would dream of – working with Robert De Niro, leading a stacked cast of hot new things in Alex Garland’s Warfare, and, yes, attending various glamorous promotional events. He’s less keen on that last part.

GQ’s Biannual Guidebook to Getting Handsome

The Strange Case of Avestan, the Cult Scent Whose Secret Died With its Creator • The founder of the behemoth skincare empire Deciem left behind a mysterious perfume. Millions of fans, tourists and influencers have been buying it (and trying to guess what exactly is in it) ever since.

25 New Rules for Looking (and Smelling, and Feeling) Good • It’s 2025: the cuts are getting shaggier, skincare is less woowoo, more tech, and fragrance has never felt so bespoke. To navigate it all, you need GQ’s gospel of grooming commandments (straight from the industry’s most trusted voices) to chart a path to a neater, sweeter, glowier you.

Is Britain’s Hard Water Killing Your Looks? • Major threats to handsomeness are everywhere: pollution, the sun, booze and chemical preservatives. But one of the biggest enemies of great hair (and skin) could be coming straight out of your tap.

STEP INFO mr.Affleck’s OFFICE • Since founding a production company with a genuinely radical vision, Ben Affleck has chosen to make films as an executive first, a director second, and an actor third. But can you really just stop being one of the biggest film stars on earth?

The sex, checks and eccentricities of Daniel Lee’s Burberry • THE NATION IS NERVOUS. THE OUTLOOK IS GLOOMY. AND AT BURBERRY, ONE OF THE LAST GLOBAL BASTIONS OF BRITISH LUXURY, CHIEF CREATIVE OFFICER DANIEL LEE IS SEEKING TO INJECT A SENSUAL OPTIMISM INTO OUR DEEPLY ANXIOUS TIMES.

Private Powder • The next frontier of exclusive, members-club culture? Mountains. We went to Netflix founder Reed Hastings’ new Powder Mountain to see how private ski resorts are taking over – and changing – the American landscape.

HOW THE Heart OF Savile Row KEEPS ON Beating • Some said that the modern world would kill bespoke, and fashion’s most sacred street would die with it. But within the hallowed workrooms of Savile Row, guardians both old and new are keeping it alive, one stitch at a time.

Love Gurus • TWENTY VERY MODERN DATING QUESTIONS, ANSWERED BY VERY MODERN

Damiano David IS REVIVING THE ROCK STAR • He became one of the...